Along the path

The Pathmark Digital Blog

The Cheez-It Metric

Posted by: Kasie You can tell how busy Gary is by counting the number of empty Cheez-It boxes on the lunch room shelf. He’s working on a complete refresh of a client site, and a local search program for franchisees of a national cleanup and restoration company based in Gallatin, TN. The other metric is how … [Read More]

Gary's day with Chuck Berry.

My Day with Chuck Berry

Today rock legend Chuck Berry died.

I had the honor of booking the great Chuck Berry to play a private company event some years back. His rider was unique; his fee by wire in advance, his room a Presidential-level Suite at a five-star hotel, a new white Lincoln Continental that he would drive himself, and a refundable first class airline ticket by FedEx.

I went to meet his plane and give him the keys to the white Lincoln. I thought being in first class he would be among the first off. Instead he was last off. I later figured out he exchanged the $2800 first class ticket for a $300 coach ticket and kept the $2500 difference. I held out the key to the Lincoln. He waved it off, “You drive me.”

He played an amazing show that rocked the house. As he was coming off stage one of our clients yelled to me waving a roll of of $100 bills. He said, “Gary, here’s $3500 if Chuck will play ‘Nadine’ again.” I said, “Hold up Chuck, we have request for a special encore. This gentleman will give you $3500 to play Nadine again.” I started to count out the roll of cash. I got to about $800 when Chuck took the roll out of my hand and headed back on stage.

After the show I told him I’d drive him to his hotel and his Presidential suite. He said, “Nah, just take me to something near the airport.” So I did. The Ramada desk clerk said there were no rooms available because Chuck Berry was playing a private event nearby. I just kind of nodded toward the drive. She leaned over the counter to look and there he was in a bright red shirt and a white captain’s hat.

The clerk handed me a room key. No registration. No bill. Just respect to the father of rock ‘n roll.

Digital Presence Strategy Win for Construction Client

Note: I’m writing this on my laptop at Starbucks on Sunday, February 26. It’s about 8:40 a.m. Seattle’s Best Construction, Inc. came to Pathmark Digital asking us to evaluate whether there was an effective alternative to the $15,000 cost of exhibiting at the Seattle Home Show. The show runs for nine days and with a day for … [Read More]

Pathmark Digital named Yext Preferred Partner

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Yext, the global leader in Location Data Management, has named Pathmark Digital Presence Management of Redmond, WA to their Yext Preferred Partner program. The tier is limited to the top 1% of certified Yext partners as measured by client satisfaction.

Yext co-founder and president Brian Distelburger said, “Gary and his team at Pathmark represent the customer-centric professionals at the heart of Yext’s leadership in the location data management space. Their ability to deliver quantifiable results and their strength in search sets them apart.

Pathmark Digital is a full stack digital presence management firm serving local and national organizations with a complete suite of digital marketing services including website and app design and development, search engine optimization, website maintenance, social media, listing and review management, and digital marketing.