LOGO TYPES

WORDMARK

A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Notable examples include:

PICTORAL MARK

A pictorial mark uses literal or representative imagery to symbolize the brand. Notable examples include:

ABSTRACT MARK

Uses abstract shapes and symbols to convey an idea or attribute about the organization. Notable examples include: 

LETTERFORM MARK

Typically uses a limited number of letters (generally one to three) to represent the organization. Notable examples include:

EMBLEM

An emblem features the name of the company typically enveloped by a pictorial element or shape. Notable examples include: 

MASCOT

Colorful, illustrated character that represents your brand. Notable examples include: 

WEB 2.0

Although there is no official description of “Web 2.0” logos, some common elements can include: vibrant colors, simulated 3D feel, bold type, color gradients, and shadows. Notable examples include:

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Red

Passion, Anger, Stop, Battle, Love, Blood

Red

Passion, Anger, Stop, Battle, Love, Blood