Google's ranking algorithms change frequently. If it's been over a year since you've launched or had our Booster Service you're out of date and losing rank.

Thursday, November 30, 2017: After testing longer search snippets for over two years, Google increased them across a large number of results. This led us to adopt a new Meta Description limit — up to 300 characters from the previous 155 (almost doubling). Google confirmed an update to how snippets are handled, but didn’t provide details. Friday, March 10, 2017. Gary Illyes from Google confirmed Penguin 4.0 was now live which explains the Google dance Tuesday and Wednesday. March 7-8, 2017 We’re sensing a Google update. Latest algorithm changes seems to further discredit PBN links. Affecting black hats; white hats like us reporting stable. February 7-8, 2017 Google Phantom update. January 10, 2017: Google began the roll-out of the intrusive interstitial penalty. December 18, 2016: Unnamed update affecting keyword ranking and conversions patterns.


Get your WordPress website search engine optimization up to date now with the latest search technologies and best practices.

Pathmark Digital offers the most comprehensive SEO Booster Service available.


Fresh on-page optimization of home page + six key pages

Optimizing for the latest Google algorithm; proper tag structure, correct URL and title properties, focus keyword, meta description, robots meta, and canonicals.

Added optimization for local including structured data

Adding schema vocabularly data to improve your representation in the search rankings. is a collaboration between Google, Bing, Yahoo, and Yandex. This includes optimizing your contact page configuring the Google Maps API, technical markup for addresses and hours, and driving directions.

Deep social integration: control content sent to Facebook and Twitter

More than share buttons, you control what content Facebook and Twitter receive after we make your website compliant with Facebook Open Graph (which Twitter has adopted). See how posts will appear with the Social Preview feature.

Disavowal of low-quality backlinks causing SERP demotion

Low-quality backlinks that you may not even know are there cause reduction in page rank. Comprehensive analysis of backlinks to the homepage and six pages being optimized and disavowal to correspond to latest algorithm.

Configure automatically updating XML sitemaps presented to search engines

We replace an outdated or invalid static sitemap with the appropriate dynamic sitemaps (multiple, tested) that update automatically when you add or remove content.

Configure permalinks to best practices

Analyze your permalink structure to see if they are configured properly and change as appropriate using redirect best practices.

Fresh submission to Google and Bing through their native webmaster systems

Submission of valid XML sitemaps through Google Search Console and Bing Webmaster Tools. If you do not have Google and Bing Webmaster accounts we will add you to ours. Alternately you can add us as a full permissions User to your existing account.

Monthly reporting to track your improvement

Includes six months of reporting that you can use to study your ranking improvement. Reporting can be extended at an additional charge.


Delivery timeframe: 7 business days.

After payment you will receive an email with a link to a form in which you can designate which pages you need optimized with which keywords, plus login permissions if you are not a current client.


Delivery timeframe: 10 business days.

After payment you will receive an email with a link to a form in which you can designate which pages you need optimized with which keywords, plus login permissions if you are not a current client.

All services performed in the United States by Pathmark Digital. As part of this service we are installing SEO software we hold under a developers license. Annual renewal is $180. Your software will continue to work after that year but you not receive updates unless you order the renewal or a new SEO Boost service. Clients on Pathmark Digital Website Care Plans receive software updates at no additional charge.