Pathmark Digital Website Design

WHAT WE DO AND WHY WE DO IT

We build websites that are the functional foundation of your digital presence, supporting your brand and your marketing proposition 24 hours a day. To do this we conduct a collaborative and comprehensive development process familiar to enterprise clients and now available to select SMBs.

Information Gathering

Learn about your products and services, your market, goals, metrics, and competition.

Project Definition

Define the scope of the project, costs, and timelines.

Wireframes

Create low-fidelity wireframes layouing out the hierarchies and navigation

Coding and Development

Code with clean valid code to insure a stable, well performing site.

Mobile Optimization

Ensure website has maximum usability on all devices; desktop, laptop, tablet and phone vertical, tablet and phone horizontal.

Page Load Optimization

Configure site, server, and CDN for optimum page load speeds, now a ranking signal for Google.

Launch

Push the site live, monitor propagation across the web.

Monitoring and Analysis

Evaluate user behavior to see traffic, acquisition (where the come from) and pages they visit and for how long.

Rule as Kings and Queens

Freely pour the mead, feast on mutton chops.

Strategy

Focus our expertise, experience and energy into a successful strategy.

Content Coordination

Gather, organize, and prepare all content including text and images.

UI/UX

User interface and user experience. Look and feel of the site, its style.

Search Optimization

The detailed and slow nerd science we love and excel at to make sure your site ranks well.

Testing

Validate code, ensure site is stable and technically sound. Check links and forms.

Conversion Analytics

Set up measurement of conversions; sales, lead generation, specific page views or actions.

Direct API Network Distribution

Direct propgation of Google My Business, Google Map, Apple Maps, Facebook, Bing, Yelp, and more (click to see).

Continuing Care

Regularly adding content and optimizing for performance and search.

Information Gathering

Learn about your products and services, your market, goals, metrics, and competition.

Strategy

Focus our expertise, experience and energy into a successful strategy.

Content Coordination

Gather, organize, and prepare all content including text and images.

Project Definition

Define the scope of the project, costs, and timelines.

Wireframes

Create low-fidelity wireframes layouing out the hierarchies and navigation

UI/UX

User interface and user experience. Look and feel of the site, its style.

Coding and Development

Code with clean valid code to insure a stable, well performing site.

Testing

Validate code, ensure site is stable and technically sound. Check links and forms.

Search Optimization

Can't really glamorize what is a detailed and slow nerd science to make sure your site ranks well.

Conversion Analytics

Set up measurement of conversions; sales, lead generation, specific page views or actions.

Mobile Optimization

Ensure website has maximum usability on all devices; desktop, laptop, tablet and phone vertical, tablet and phone horizontal.

Page Load Optimization

Configure site, server, and CDN for optimum page load speeds, now a ranking signal for Google.

Launch

Push the site live, monitor propagation across the web.

Direct API Network Distribution

Direct propgation of Google My Business, Google Map, Apple Maps, Facebook, Bing, Yelp, and more (click to see).

Continuing Support

Make contextual and structural revisions as necessary.

Monitoring and Analysis

Evaluate user behavior to see traffic, acquisition (where the come from) and pages they visit and for how long.

Rule as Kings and Queens

Freely pour the mead, feast on mutton chops.