Pathmark Digital Website Design
WHAT WE DO AND WHY WE DO IT
We build websites that are the functional foundation of your digital presence, supporting your brand and your marketing proposition 24 hours a day. To do this we conduct a collaborative and comprehensive development process familiar to enterprise clients and now available to select SMBs.
Information Gathering
Learn about your products and services, your market, goals, metrics, and competition.
Project Definition
Define the scope of the project, costs, and timelines.
Wireframes
Create low-fidelity wireframes layouing out the hierarchies and navigation
Coding and Development
Code with clean valid code to insure a stable, well performing site.
Mobile Optimization
Ensure website has maximum usability on all devices; desktop, laptop, tablet and phone vertical, tablet and phone horizontal.
Page Load Optimization
Configure site, server, and CDN for optimum page load speeds, now a ranking signal for Google.
Launch
Push the site live, monitor propagation across the web.
Monitoring and Analysis
Evaluate user behavior to see traffic, acquisition (where the come from) and pages they visit and for how long.
Rule as Kings and Queens
Freely pour the mead, feast on mutton chops.
Strategy
Focus our expertise, experience and energy into a successful strategy.
Content Coordination
Gather, organize, and prepare all content including text and images.
UI/UX
User interface and user experience. Look and feel of the site, its style.
Search Optimization
The detailed and slow nerd science we love and excel at to make sure your site ranks well.
Testing
Validate code, ensure site is stable and technically sound. Check links and forms.
Conversion Analytics
Set up measurement of conversions; sales, lead generation, specific page views or actions.
Direct API Network Distribution
Direct propgation of Google My Business, Google Map, Apple Maps, Facebook, Bing, Yelp, and more (click to see).
Continuing Care
Regularly adding content and optimizing for performance and search.
Information Gathering
Learn about your products and services, your market, goals, metrics, and competition.
Strategy
Focus our expertise, experience and energy into a successful strategy.
Content Coordination
Gather, organize, and prepare all content including text and images.
Project Definition
Define the scope of the project, costs, and timelines.
Wireframes
Create low-fidelity wireframes layouing out the hierarchies and navigation
UI/UX
User interface and user experience. Look and feel of the site, its style.
Coding and Development
Code with clean valid code to insure a stable, well performing site.
Testing
Validate code, ensure site is stable and technically sound. Check links and forms.
Search Optimization
Can't really glamorize what is a detailed and slow nerd science to make sure your site ranks well.
Conversion Analytics
Set up measurement of conversions; sales, lead generation, specific page views or actions.
Mobile Optimization
Ensure website has maximum usability on all devices; desktop, laptop, tablet and phone vertical, tablet and phone horizontal.
Page Load Optimization
Configure site, server, and CDN for optimum page load speeds, now a ranking signal for Google.
Launch
Push the site live, monitor propagation across the web.
Direct API Network Distribution
Direct propgation of Google My Business, Google Map, Apple Maps, Facebook, Bing, Yelp, and more (click to see).
Continuing Support
Make contextual and structural revisions as necessary.
Monitoring and Analysis
Evaluate user behavior to see traffic, acquisition (where the come from) and pages they visit and for how long.
Rule as Kings and Queens
Freely pour the mead, feast on mutton chops.
